3 Ways To Make Your Hair Salon Stand Out Among A Tangle Of Competition
According to SBDC.net, there are about 86,000 hair care businesses in the country. This means no matter where you are located, there is a good chance that you have some competition as a hair salon business owner. If you want to make sure you do not get lost in the tangle of hair salons in your location, you have to get serious about doing things a bit different. Take a look at some of the things you can do to make your hair salon stand out in the eyes of prospective clients.
Keep it clean and pristine.
Doing someone's hair is a personal thing. You are in their personal space, washing their hair, making cuts, and doing various styles. Therefore, there is nothing more off-putting than a hair salon that is not kept as clean as it should be. When customers walk in, you want to greet them with a salon that is clean and sanitary, smells nice, and feels comfortable. Make sure you have designated employees to keep things cleaned up throughout the day, invest in ventilation systems to eliminate harsh odors, and work diligently to keep everything looking good.
Keep the hours in line with demands.
A lot of hair salon owners make the mistake of only operating during regular business hours, which just does not fall in line with the schedule of a lot of prospective customers who have to stop in when they get a short window of free time. People will need to get their hair done at all times of the day, including on weekends and holidays. Therefore, if you can offer extended hours of operation, it is always going to be good for business, and it could be the reason why you land customers when other businesses don't.
Keep the wait times down.
When someone stops in for an appointment with a stylist or if they just stop in as a walk-in client, you need to be able to get to them as quickly as possible. If you do accept appointments, make sure you are timing them correctly so clients are not left waiting for long periods to be seen. If you accept walk-ins, make sure you employ enough stylists that you can keep wait times to a minimum. Customers left waiting may get up and go somewhere else or choose to go elsewhere the next time they need services, and that's definitely not what you want to happen.